For the first time in its brand history, Colgate will enter the “big game” arena with a 30-second video entitled “Save Water.” The video will air near the two-minute warning, and will encourage viewers to turn off the faucet while brushing their teeth.   “For Colgate, water is such an intimate part of the brand experience,” said Scott Campbell, general manager, integrated marketing communications, North America at Colgate-Palmolive Company. “We want to do our part to encourage consumers to get...